Sigmund and the Sea Monster Social Campaign
Date: 2016 Project Role: Art Director - Concepting & Design Client: Amazon
When Amazon embarked on remaking the beloved after-school show 'Sigmund and the Sea Monsters', our challenge was to craft engaging social content. We aimed not only to captivate the parents who fondly remembered the original series but also to create an opportunity for intergenerational bonding, allowing kids to discover and enjoy the show alongside their parents.
Our campaign comprised typical social assets such as countdowns, but we went a step further by conceptualizing enjoyable activities using everyday school supplies. The result was a dynamic and immersive campaign, fostering fun and captivating moments for the entire family to share and cherish.