Poms Social Campaign
Date: 2018 Project Role: Art Director - Concepting and Design Client: STX Entertainment
This film echoes powerful messages of resilience and self-authenticity. Drawing inspiration from its cheerleading theme, our creative direction crafted a visual identity that blends collegiate aesthetics with the vibrant personas depicted in the film. To amplify this approach, we incorporated wildly funny clips from the movie, enhancing the visual identity while underscoring the spirited essence of the characters.
Date: 2018 Project Role: Art Director - Concepting and Design Client: STX Entertainment
This film echoes powerful messages of resilience and self-authenticity. Drawing inspiration from its cheerleading theme, our creative direction crafted a visual identity that blends collegiate aesthetics with the vibrant personas depicted in the film. To amplify this approach, we incorporated wildly funny clips from the movie, enhancing the visual identity while underscoring the spirited essence of the characters.