Peter Pan Social Campaign
Date: 2017 Project Role: Concepting and Design Client: Pixar/Disney
Disney's reputation thrives on its timeless classics, constantly reinventing them to captivate younger generations. Peter Pan underwent a stunning transformation, transitioning into a fully digitized and meticulously restored masterpiece. Our mission was to spread the word about this new digital rendition, and our campaign drew inspiration from the film's enchanting stylistic painting aesthetic.
In our approach, we seamlessly blended vintage-inspired painted poster fonts with the film's beloved iconic scenes, creating a harmonious visual experience that resonated with fans. Moreover, we delved into the archives, unearthing documentary footage from the film's production era, offering fans a captivating behind-the-scenes glimpse into this iconic cinematic journey.