The Lion King Social Campaign
Date: 2017 Project Role: Art Director - Concepting and Design Client: Disney
Upon the re-release of this beloved film, our mission was to forge fresh connections between viewers and the movie. Leveraging the potent force of nostalgia, we curated behind-the-scenes footage alongside enduringly popular scenes, resonating anew with aficionados of the film. This campaign ingeniously blends real-life humor with pivotal moments from the movie, resulting in a delightful and unforgettable promotional campaign.