LA LA Land Social Campaign
Date: 2017 Project Role: Art Director - Concepting and Design Client: Lionsgate
Lionsgate approached us dissatisfied with the initial agency's work on their theatrical campaign. We were given the exciting opportunity to enhance and refine what had fallen short in the original campaign. Recognizing that the movie was a contemporary musical, we strategically harnessed the charm of its dance sequences and iconic moments to highlight all the quintessential elements that define a musical. Our revamped approach resonated seamlessly with the client's vision, leaving them thoroughly delighted and enamored with the fresh content we produce