Incredibles 2 Social Campaign
Date: 2017 Project Role: Concepting and Design Client: Pixar/Disney
Centered on the potent sentiment of nostalgia and the profound joys of parenthood, this social campaign was meticulously designed to rekindle the excitement of fans who grew up watching the original film and entice their anticipation for the forthcoming sequel. Given that the new movie predominantly explores the protagonist's journey in harmonizing the demands of raising a family while excelling in their career, our campaign ingeniously embraces the quirks of parenting and the perpetual quest for equilibrium between work and home life. It beautifully spotlights the family dynamic that captivated and endeared fans to the original film, evoking the same emotional connection and enthusiasm in anticipation of the sequel.