Coco Social Campaign
Date: 2017 Project Role: Concepting and Design Client: Pixar/Disney
In our dual-pronged approach to the film's social campaign, we meticulously crafted social media posts that deftly transported audiences into the enchanting world featured in the film, while also highlighting its profound cultural significance. These posts were precision-tailored to resonate with both a niche cultural audience and a broader, more general viewership. The campaign strategically leveraged a social holiday calendar, seamlessly weaving a captivating narrative around themes of family bonds and seizing life's moments. Our creative arsenal for the campaign comprised a dynamic fusion of animated text, thoughtfully curated movie clips, mesmerizing cinemagraphs, captivating still images, and engaging downloadable activities.