Disney Movie Rewards Social Content
Date: 2019 Project Role: Art Director - Concepting & Design Client: Disney

Disney Movie Rewards functions as a public club catering to Disney enthusiasts, allowing them to convert their movie experiences into tangible fan merchandise. While not as conspicuous as extensive film campaigns, these initiatives skillfully unite the overarching Disney branding with the diverse brand identities across the spectrum of Disney films. Integrating these distinct brands into a cohesive whole can be a challenging task, merging two disparate identities into a unified representation.