PH8 by bebe e-Commerce Site
Date: 2010-2011 Project Role: Art Director - Concepting, Design, & Coding Client: BEBE
The burgeoning fitness apparel boom has brought about the creation of many ubiquitous brands like Lulu lemon, Fabletics, and Athleta. Recognizing the demand for fresh styles within their own distinct customer base, bebe ventured into the world of Athleisure by introducing their own line. This website serves as the digital hub for this relatively brief yet impactful offshoot. Crafted meticulously within the Amazon store platform, the site boasts a sleek and intuitive design that accentuates the products it showcases. Every facet of the design and branding, from product photography to brand visuals and the site's user interface and experience (UI/UX), was expertly managed and executed.
Date: 2010-2011 Project Role: Art Director - Concepting, Design, & Coding Client: BEBE
The burgeoning fitness apparel boom has brought about the creation of many ubiquitous brands like Lulu lemon, Fabletics, and Athleta. Recognizing the demand for fresh styles within their own distinct customer base, bebe ventured into the world of Athleisure by introducing their own line. This website serves as the digital hub for this relatively brief yet impactful offshoot. Crafted meticulously within the Amazon store platform, the site boasts a sleek and intuitive design that accentuates the products it showcases. Every facet of the design and branding, from product photography to brand visuals and the site's user interface and experience (UI/UX), was expertly managed and executed.