Love Culture E-commerce Site
Date: 2012 - 2013 Project Role: Art Director - Concepting, Design, & Coding Client: Love Culture
Crafting a brand and aesthetic for a fast fashion company presents its challenges, especially considering the varied items often purchased without specific themes or seasonal considerations. The exciting aspect of this project involved collaborating with buyers and other stakeholders to pinpoint emerging trends and curate micro-collections prominently showcased on the website. These collections not only unified the site's appearance but also strategically highlighted internally prioritized items for swift promotion.
Taking full ownership of the site's overall ambiance, I spearheaded the creation of its visual identity, overseeing all marketing collateral—from emails and banners to product photography and lifestyle imagery. Moreover, I ideated and storyboarded seasonal-themed content, seamlessly blending the essence of each season into the brand's narrative and visual representation.
Date: 2012 - 2013 Project Role: Art Director - Concepting, Design, & Coding Client: Love Culture
Crafting a brand and aesthetic for a fast fashion company presents its challenges, especially considering the varied items often purchased without specific themes or seasonal considerations. The exciting aspect of this project involved collaborating with buyers and other stakeholders to pinpoint emerging trends and curate micro-collections prominently showcased on the website. These collections not only unified the site's appearance but also strategically highlighted internally prioritized items for swift promotion.
Taking full ownership of the site's overall ambiance, I spearheaded the creation of its visual identity, overseeing all marketing collateral—from emails and banners to product photography and lifestyle imagery. Moreover, I ideated and storyboarded seasonal-themed content, seamlessly blending the essence of each season into the brand's narrative and visual representation.