Butt Buster OOH Print work
Date: 2010-2011 Project Role: Designer - Design & Concepting Client: BEBE
This campaign aimed to bolster the launch of a novel leggings line. During the advent of athleisure wear, comfort and style were its hallmark. These leggings sought to transcend the typical function of standard leggings by harnessing technical fabrics and advanced stitching techniques, aiming to sculpt and accentuate an area that often poses insecurities for many women.
The print campaign emerged through a collaborative effort between the creative department and in-house designers passionate about promoting this innovative product. The outcome yielded a unified print campaign encompassing direct mail pieces, as well as impactful point-of-sale marketing materials and posters strategically placed at key retail locations.
Date: 2010-2011 Project Role: Designer - Design & Concepting Client: BEBE
This campaign aimed to bolster the launch of a novel leggings line. During the advent of athleisure wear, comfort and style were its hallmark. These leggings sought to transcend the typical function of standard leggings by harnessing technical fabrics and advanced stitching techniques, aiming to sculpt and accentuate an area that often poses insecurities for many women.
The print campaign emerged through a collaborative effort between the creative department and in-house designers passionate about promoting this innovative product. The outcome yielded a unified print campaign encompassing direct mail pieces, as well as impactful point-of-sale marketing materials and posters strategically placed at key retail locations.